Welcome to Sho Sho®, your number one source for women’s activewear, leggings, loungewear, and more! We’re dedicated to providing you with the latest fashion-forward athleisure styles to empower you to look and feel your best, whether you’re working out or just living your life.
Our Story
Sho Sho® was founded in 2022 by a group of female entrepreneurs who shared a passion for comfort, confidence, and community. As busy moms, yoga lovers, and weekend warriors ourselves, we were tired of sacrificing style for function. We wanted cute, quality activewear that made us feel amazing without breaking the bank.
When we couldn’t find what we were looking for, we decided to create it ourselves! We poured our hearts into designing and manufacturing a line of leggings, tops, bras, and more using super-soft fabrics that feel like butter on your skin. Our versatile pieces easily transition from barre class to brunch with the girls to bedtime snuggles with the kids. With inclusive sizing, budget-friendly prices, and vibrant colors and prints, our collection celebrates and empowers women of all shapes, sizes, and lifestyles.
From the beginning, we knew we wanted Sho Sho® to be about more than just apparel. We strive to build a community of ambitious, spirited women who lift each other up. We donate a portion of proceeds to charities supporting women and girls. We offer an online hub filled with empowering content from guest bloggers. Our social media channels provide a safe, positive space where customers can share inspiration and engage with our #ShoShoSisterhood.
Our Values
Quality Materials
Our number one priority is making pieces that stand up to your active lifestyle. Our proprietary buttery soft Sho Sho® Fabric blend contains moisture-wicking technical fibers to keep you cool and dry. It’s stretchy, resilient, and ranges from lightweight to thermal, providing the perfect balance of compression and support. Every item is quality tested for durability.
Inclusive Sizing
We believe every body deserves to feel comfortable and confident! We offer our styles in sizes XS-4XL so you can find your perfect fit. Our curve-hugging pieces are designed to be flattering and forgiving. For added peace of mind, our VIP Members enjoy free exchanges and returns.
Empowering Designs
Say goodbye to boring workout wear! Our unique prints, colors, and details like mesh panels and strappy backs add feminine flair to functional apparel. We also offer basics done right – with thoughtful features like pockets, tummy control, and non-see-through fabric. Whether you want to highlight your assets or streamline your silhouette, our designs help you look as strong and capable on the outside as you feel on the inside!
Real Value
Our direct-to-consumer pricing means amazing quality at member-only prices. By designing in-house and selling directly through our website, we cut out designer brand markups and keep costs low. VIP Members save 25% on every order! We also frequently run flash sales, send surprise discounts, and offer free shipping thresholds so you can stock up on Sho Sho® for less.
Giving Back
Philanthropy is woven into our business model. We are proud to donate a portion of proceeds from every purchase to organizations empowering women and girls through health, education, and leadership development programs. So far we have donated over $100,000!
We also partner with local women’s shelters to provide job training and donation drives. Our goal is for the Sho Sho® Sisterhood to uplift women and give back, together.
Our Products
Buttery Soft Leggings
Our proprietary Sho Sho® Fabric blend is like a second skin! With the perfect balance of compression and stretch, these leggings move with you through all your activities. The moisture-wicking performance material keeps you cool and dry whether you’re at hot yoga or chasing kids at the park. Details like tummy control waistbands, non-see-through material, and side pockets make you look and feel flawless from first coffee to nightcap! Available in a rainbow of solid colors and bold prints.
Flattering Sports Bras
Say goodbye to uniboob and muffin top! Our medium support sports bras feature breathable compression material, wide straps, and smart design details for the perkiest shape. Removable padding and stash pockets make these babies beyond functional. Available in solids and prints to match your leggings.
Stylish Tops
Layer it up girl! Choose from long and short sleeve tops in breathable, stretchy performance fabrics. Cropped, swing, and oversized styles look cute for everyday wear while still moving with you during tough workouts. Mesh paneling, strappy and crossback details elevate the athleisure trend. Our signature Sho Sho® thumbholes provide extra coverage and comfort. And did we mention the pockets? Available in solids and prints that pair perfectly with our leggings.
Loungewear
Relax in style with our comfy pants, jumpsuits, shorts, and more! Made from ultra-soft jersey material, these lightweight pieces are perfect for cozy days at home. Elastic waists, cute prints, and extra details like pockets make these as cute as they are comfy.
Outerwear
Brave the elements in style with our windbreakers, sherpa pullovers, puffer vests, and more! These weather-ready toppers are lightweight enough for indoor comfort while offering outdoor protection. Fun details like thumbholes and scrunchable hoods make these cover-ups just as cute as the rest of your outfit.
The Sho Sho® Experience
VIP Membership
Sign up for our FREE VIP program to unlock exclusive perks like members-only pricing, free shipping, early access to new arrivals, surprise rewards, and more! VIPs save 25% on every order.
Hassle-Free Shopping
Not sure what size to order? Love it or return it! VIP members enjoy free exchanges and returns within 60 days so you can find your perfect fit. Try before you commit. We also offer free shipping in the US on orders $50+.
Community
Follow us on social media to connect with our #ShoShoSisterhood! We share styling tips, behind-the-scenes sneak peeks, motivational mantras, giveaways and more. Our blogs and newsletters deliver empowering content to inspire your mind, body, and spirit. Join in to uplift and engage with women just like you. You’ll make new friends and maybe even discover a tribe!
At Sho Sho®, we believe that when women come together in compassion and service, we can change the world. We hope our apparel empowers you to live boldly, give back when you can, and embrace the shared sisterhood of womanhood. Welcome to the tribe!